I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...
The purpose of your brand is to make you the only choice for your dream clients and customers. As such, it deserves your time and care so that it’s the hardest-working asset in your business. In other words, your brand should be so irresistible that you cut through the noise of everyone else in ...