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WHAT ARE ARCHETYPES AND WHY DO YOU NEED THEM IN YOUR BRAND?

Branding business Personal Brand

I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...

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Five Reasons You’re Not Connecting With Your Audience

Branding business

Feeling like your audience isn’t paying attention to you?  It might be because they don’t feel connected to you and what you have to say. Below are five reasons that your message may be getting lost in translation…and how to fix it! Reason #1: People don’t really know what you do While ...

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How To Sell Without Feeling Salesy

Branding business

It’s very likely the bane of every big-hearted entrepreneur’s existence…the idea of actually selling your services/products/offers to make money in your business. It’s seems like it would be pretty easy; after all, you’re doing work you love and that you know will help people, but when it comes ...

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The Grief Over Losing Your Person

Uncategorized

I am smack in the middle of my ‘year of firsts’ over losing my Dad six months ago. You know, the first year journey in the grief of losing someone you loved so very much. I have found that grief isn’t a 5 stage process or any finite number of stages, but rather a continuum of emotions that seem ...

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Brienne's Story

Blog

172 Units of blood in 18 hours 100 pounds of blood products 14 vascular coils 5 days in the ICU 4 surgical teams 4 surgeries in 15 hours 4 massive transfusion protocols 1 resuscitation 1 perfect baby 1 beloved daughter   Imagine the despair standing in the ICU ...

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