Here’s Your Recap:


  • Define what “visibility” means to you and your service-based business.

I’m going to define it generally as:

a state of being ‘seen’ and the degree to which you have attracted the attention you want


  • Now that you’ve defined your degree of visibility, what is holding you back from achieving it?


  • If the word “expert” makes you uncomfortable, how else can you describe being seen? A teacher, a guide, a specialist?


  • Are you being ‘visible’ in front of the right people? In other words, how are you scaling your visibility to develop the know, like, and trust factor to build your community?


  • Are you producing content that shows your unique perspective and insight in your area of expertise?


  • Reframe the concept of visibility being about you…think of the people you are helping by sharing your message


  • Are you building relationships and networking opportunities to have others sing your praises? I call this sideways promotion.


There you have it, solid strategies to increase your visibility in a way that feels natural and genuine (and yes, even then it will be a bit uncomfortable!).

Make sure you’ve gotten your FREE copy of my best-selling book, Smartypants Branding to help you have the business you want with a brand you love!


On this week’s Episode of Brand Wednesday Wisdom, it’s all about focusing on YOU and YOUR business.



Here’s Your Recap:

When you stay in your lane, there isn’t any time to worry about what someone else in your industry is doing. You have your head down doing the work, which is key in positioning yourself as an expert and solidifying your brand credibility.

Here’s how to do it:

Commit to your business and what you want your business to achieve.

This commitment is so essential because you treat your business like a business and not just a passion project. Yes, love your work, but also don’t forget that you want to make money doing this work…it is a business.

Dedicate yourself to a singular focus and master it.  Too many service-based entrepreneurs are focused on too many things. Diffused focus=diffused results. Get your Core Offer down and then create systems around it.

Know when to pivot. There is no substitute for doing the right things at the right time. Want to create a course…great, have you taken the time to build a community that wants it? Have you given yourself enough time to see if something will work?

If you are buying into the idea that 6 and 7 figure entrepreneurship is easy, you’re buying into the wrong thing. Building the fundamentals of your brand and business is what will eventually create ease, but there is a lot of work and effort involved.

Surround yourself with like-minded people. We can get stuck in our entrepreneurial bubble and having the support and encouragement from peers and colleagues is priceless. You can’t do this by yourself.

Learn, but don’t forget to implement what you’re learning. Often when we go into learning mode, we start comparing where we are to where someone else is…run your race and design your success on your terms.period.

If you’re tired of doing this entrepreneurial gig by yourself, I get it, and I can tell you that I experienced the most growth and action when I participated in a mastermind experience.

Which is why my partner in Her Influential Brand and myself have created the six month Her Influential Brand Mastermind Experience. If you’re ready for support, focus, implementing the right strategies at the right time, then this opportunity is for you.

We’re getting started soon and have limited openings for this intimate group experience.

Let’s do this!






Here’s Your Recap: How to Price Your Offers


In this week’s Brand Wisdom Wednesday episode, learn how to strategically price your offers to increase your profits and build your brand reputation


Key takeaways:


First of all, remember there is no ‘right’ or ‘wrong’ on pricing. You also need to get rid of the ‘should’ mindset around pricing. In other words, just because others in your niche are charging a certain price point, doesn’t mean that you must follow the crowd. It’s good to get a feel for what others are doing, but don’t forget to factor in other considerations.

Take into account the amount of brand equity you have in your business. For those starting out, a lower price point may be exceedingly more valuable in terms of growing your expertise, experience and knowing exactly who you want to work with and the results you get for them.

It’s equally important to recognize when resentment is setting in over what you’re charging and raise your prices to a satisfactory energetic vibration (I know that sounds all woo-woo, but it also very practical in bringing all your best to your clients).

Consider how many clients you want to work with at any one time and the income you want to make in a month or year. Does it add up?

Think packages rather than individual hours in order to leverage your time and how you work with people.

Consider how and where your clients get their best results. Is it through 1-1 work or group work?

Be thoughtful of how many offers you have at any given time. If you’re trying to promote 6-7 different ways to work with you, it will be confusing for people to figure what’s the best way to work with you…and a confused mind never buys.

Remember that you are not selling your coaching or methodology…you are selling the solution or results that clients get. I can’t stress how important this is and how many coaches are getting it wrong.

Still not sure what is right for you in terms of pricing? I’ve got you covered!

Next week, Jen Crego and I will be doing a Brand Foundations Masterclass, where we’ll giving you the best tips, strategies, and best practices so that you can attract your dream clients, increase your profits, and have a business you love…come join us! Make 2018 the year everything changes!






The Essential Questions You Must Ask Of Your Coaching Business

January 25, 2018

  The RECAP From this week’s BRAND WISDOM WEDNESDAYS This video is a continuation of last week’s post about “right-sizing” your business. In this week’s episode, I gave a peek under the hood of my 2018 business model and the KEY questions to ask as you plan out your business for this year. Write down […]

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