I’ve been watching a very interesting online trend happening right now. Many women solopreneurs are taking back their names.
As in really taking back their names. Changing current domain names to their given name or using their name as the main website that is their main hangout. Being someone who has more than a passing interest in the whole branding gig, I’m fascinated watching this trend play out.
See, I think this is exactly what should be happening.
I recently had a spirited conversation with a colleague over this current trend as we discussed her current business and the new directions she was branching out in. My colleague is a very well known expert in marketing and publicity who has run a very successful online business for several years.
She is also a very good business mentor for someone looking to build a solopreneur business
She is a mom of children with special needs
She’s wildly creative
She is an ADVOCATE
Back to our spirited conversation.
My colleague friend has balked over using her name as her primary website. Why? Because she felt like using her name was sort of a ‘know-it-all’ kind of thing.
Like “who am I to use my name…seems pretty egocentric and limiting”.
I have to admit, I was stunned…flabbergasted…astonished. I had never considered it that way.at.all.
Perception, my friend, is everything.
I perceive it as freeing you to be all you can be. I see using your name for your website as the container for all the things you are passionate about. It allows you to take the next natural step in your journey both personally and professionally.
Your name is who you are and what you stand for.
For several years my main website was myrecipeforlife.com, but as my business focus changed, it was very difficult to work that title and marketing into the directions I wanted to go.
I was stuck, hemmed in…cramped.
Using your name gives you elbow room. It gives a sense of expansiveness and lightness…ahhh, doesn’t that feel better?