You hang up the phone and you’re grinning from ear to ear. You are literally buzzing because you and your Client have just had a great Session. You check your calendar because you cannot wait to check on her progress and talk with her again. You know you’ve done your best work and your Client knows she now has the tools and strategies to bust out of whatever her challenge was.
You are both feeling the flow and the love.
You hang up the phone and breathe a huge sigh of relief. You feel drained at worst or apathetic at best after talking with your Client. You check your calendar because you are hoping the next call isn’t for awhile so you can regroup and shore up your energy. This is more than a challenge…it’s a monumental struggle.
You both feel blocked and unhappy.
Which scenario do you prefer?
Seems like a silly question, but all too often service-based entrepreneurs have the second scenario too much in their business.
Dream/Perfect/Ideal/Aligned Clients …we crave them…they are the lifeblood of our business
how do you get them?
what makes a Client a good match for you and the work you do?
what makes YOU a good match for them?
Here’s some of what I have learned over the last five years of working with Dream and Nightmare Clients:
Every client interaction is a learning opportunity
Working with not ideal clients is how you figure out who the ideal ones are
Sometimes Ideal Clients turn out to be not-so-ideal and vice versa
Honest communication and clear expectations go a long way in helping your Ideal Clients choose you
Analyze client experiences and write down what was great about working with that particular Client
Analyze client experiences and write down what was not great about working with that particular Client
Not sure how to do that? Here are some questions and thoughts to answer:
What are the 3-5 Core Values of my Brand?
What do my Ideal Clients value? (use their words, not yours)
What do my clients expect to get from me?
What is their style like? (casual, more formal, relaxed, structured)
Age range? (not because you define your Clients by age, but rather because a 50 year old women does not have the same concerns and life experiences as a 25 year old woman)
Have I clearly defined my Brand Vibe in order to be a clear beacon to those I most want to work with? Trying to be something you are not is a sure way to attract Clients you don’t want
Am I marketing my business in a way that feels good and of service?
Do I really know what the problem is that my Clients are having?
I know the sweet spot between my authentic Brand Voice and speaking the language of my Perfect Clients
I trust my intuition (yea…this is pretty damn big)
These are just few questions that can help you figure out those Perfect that Clients that make you swoon and who swoon over you too.
A perfect match is possible….but
Before you can work with those Ideal Clients though, you also need to be in love with your Brand.
I’m hosting a free webinar on falling in love with your Brand again and I’d love for you to join me. When you love your Brand, your Perfect Clients will too.