I am a huge fan of the show The Voice.
I love that the first impressions of the singers are of their voice and not what they look like. It’s an intriguing concept and one that has been very successful for NBC.
Of course much of The Voice’s appeal is found in the coaches who guide the aspiring artists each week.
The bromance between Adam and Blake makes for entertaining TV that leaves people coming back for more.
Pharrell…adorable
Christina…blunt and to the point
Each coach brings his/her unique flavor and style to help the artists stretch and grow into owning their Unique Voice and the artists (should they be fortunate enough) have the opportunity to choose the coach that will help their Voice shine.
But it’s the artists that we love to see
What will they sing this week?
How will they be challenged by their coach?
What different nuance will they bring to their performance?
How will it be perceived by the audience?
Finding your own Brand Voice as a solopreneur is much like the journey that singers travel on The Voice
You start out with raw talent (we all have it)
As you learn about your Brand Voice you refine it, sharpen it, and keep fine tuning the frequency
You stretch it beyond what you thought was possible
You find ways to deliver the same information that everyone else is saying in a Voice + Tone that is distinctly yours
And of course, a coach/mentor can help you discover aspects of your Brand Voice that you never even knew existed
Things like:
Finding the sweet spot between your Voice + connecting with your Right Audience
How your Core Values really set the stage for your Brand Voice
Why Archetypes can instantly create emotional bonds with Ideal Clients
How to package your Brand Voice in a way that feels genuine and true to you
Building a lexicon of language that keeps you top of mind in your field
Having the personality of your Brand Voice come through clearly in all of your communications
Gaining the confidence to let your Brand Voice be heard
Sounds great, doesn’t it?
If you’re looking for your own Voice Coach, I invite you to join us next week for the Profitable Brand Voice Course where Shannon Cherry and I will coach you on how to bring your Voice out from a sea of background singers and out onto center stage.
We need your Brand Voice to be heard
P.S. By the way, my money is on Sawyer Fredericks this season. Incredible.
Leave a Reply