Who Is Your Sasha Fierce?

Beyonce…Sasha Fierce

Lady Gaga…Jo Calderone

Jennifer Lopez…Lola

Celebrities have long used alter egos to tap into a different side of their personality.

Beyonce has said that she created her alter ego Sasha Fierce in an effort to separate her own shy personality from her stage persona and give herself the courage to be free and sexy while performing.

Now the singer says that she’s comfortable enough with herself to be all of those things without an alias.

“I don’t need Sasha Fierce anymore, because I’ve grown and now I’m able to merge the two.”

Which is really the whole idea isn’t it? 

Finding a way to merge all the different aspects of yourself and tap into certain traits when you need to.

An alter ego may be a way for you to step out of your comfort zone when you are faced with doubt, fear, and uncertainty.

By traditional definition an alter ego is a separate entity; a distinct and separate self from one’s personality.  For my purposes here, I am simply thinking of an alter ego as a tool or strategy that you can use to amplify YOU.

So for example let’s say that you are thinking of adding video to your marketing but you don’t feel comfortable being on camera or putting your self out there; accessing your inner diva may help you put your big girl panties on and get to it.

Or maybe you are in reinvention mode and you’d like to develop some traits or explore those that may have been lying dormant for awhile.

An alter ego can be a wonderful way to uncover or discover some of your untapped potential.

Is your Sasha Fierce calling you?