Feeling like your audience isn’t paying attention to you?
It might be because they don’t feel connected to you and what you have to say. Below are five reasons that your message may be getting lost in translation…and how to fix it!
Reason #1: People don’t really know what you do
While it may seem obvious to you what you do, you may not be communicating it clearly and easily to your audience. Show your expertise in the content you share and narrow your focus. It’s tempting to want to try to appeal to a broad range of people with a variety of services and offers, but one marketing rule you can live by is that a confused mind doesn’t buy.
Reason #2: You are diluting your brand personality and voice
Here’s the thing…you will always too much or too little, too sharp or too rounded, whatever. You can’t diffuse your personality and voice to try to fit in with what you think people want. It’s exhausting and you’re actually repelling the very clients that would be a perfect fit for you! If a mentor or business coach tells you that you need to change something about yourself…run very far away.
Reason #3: You’re making it about you and not about them
While you need to be your genuine self, you also need to focus on your audience. Making one simple, yet profound change in your language will shift that perspective quickly and easily. Change “I” language to “YOU” language. So instead of saying…”I’m so excited about my new offer”…say “You’re going to be really excited to know that you can simplify your message quickly and easily”…see the difference?
Reason #4: Your message is unclear and confusing
Messaging is a whole ecosystem within your brand and business (I have a whole course about it!), but what you need to know is that people need to ‘get’ your message quickly and easily. Try to distill your message to a simple sentence or even better, a 3-5 word phrase. What’s the most important thing you want your audience to know?
Reason #5: You’re not thinking about the long game
Building a successful and enduring brand takes time. It’s about building relationships, trust, and credibility over the long haul, so it’s vital that your message is clear and meant for your audience. You may feel like you’re being repetitive, but people need to hear your message consistently in order for it to stick.