Here’s your recap:
Oprah’s speech during the Golden Globes galvanized people (so much so that it generated ‘the talk’…you know the one where Oprah becomes Madame President). If you haven’t seen it or read it, just google Oprah’s Golden Globe speech and you’ll find it.
While her speech was inspiring, it was one particular sentence that caught everyone’s attention:
“What I know for sure is that speaking your truth is the most powerful tool we all have”.
This one sentence is a rally cry. This sentence captures the essence of Oprah’s message clearly, succintly, and concisely.
As you think about the mark you want to make in the world, developing your own rally cry is vital to guiding your brand to greatness.
A rally cry is also a call to action, a battle cry, or a warrior’s anthem.
It’s much more than a tagline, slogan, or catchy phrase that rolls off the tongue and is memorable (although some companies are able to brilliantly use their rally cry as their slogan…anyone not want to Just Do It?
A rallying cry is designed to reflect what you deeply believe about your work, your why, and what is possible for your right people.
A rally cry can guide decisions you make in your business, keep you motivated and energized, and be incredibly magnetic to the people you want to serve and impact.
Here are 4 Key Questions to answer when you think about your brand’s rally cry:
What do you believe?
This is where your passion, your drive, and your dedication to the work you do is represented. Most will say “I’m passionate about blah, blah, blah”…boring. Put some fire into what you’re passionate about with your rally cry.
Why does it matter?
This is about being the visionary in your business and work. Articulating what is possible for people and how their lives will be transformed because of it.
What values are most important?
I talk about this a lot…values are everything in a magnetic brand. What will you stand up for and what will you stand against? What do these values mean in the work that you do?
What’s your legacy/mission?
Essentially when you get down into the heart of a brand, it’s about imprint, lasting impression, and legacy. Your rally cry should make people want to act, to move, and to transform in some way.
Remember, a rally cry gives your brand and business direction, focus, and purpose. This is an essential element in a strong brand foundation for service-based entrepreneurs such as authors, coaches, speakers, and healers as a point of differentiation. It can sometimes be the tagline of a business (but that is not the purpose of a rally cry), or a tagline can come from a rally cry. Using Oprah’s rally cry as an example, I could shorten the rally cry to a tagline of “Speak Your Truth” and that would capture the essence of her message as well.
Go beyond thinking about a tagline or catchy slogan and dig deep into what your rally cry is in your brand. You might be surprised at what evolves from it.
Developing a rally cry is just one part of what we over in the Her Influential Brand Mastermind Experience. A six-month journey of ideas, strategy, action, support, and implementation are waiting for you! Secure your spot today.
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