It’s been the downfall of many an established Brand.
It can wipe out months or years of priceless Brand Equity
It can make a solid Brand Foundation crumble like dust in the wind
And it’s all because of one thing:
Not paying close attention to your Brand signals
Our brains are wired to look for and pick up patterns. It’s your responsibility to make sure that the unconscious signals your Brand is sending are consistent and make sense for your Right People
What do I mean by this?
Here are a few examples of Brand cred taking a huge hit…and the entrepreneur being blissfully unaware that it’s even happening
Perhaps you recognize some of these:
You go to an event where someone you admired online is attending and you are excited to meet and connect with this person because she is so approachable and friendly online. You finally have an opportunity to meet and the person is rude, dismissive, and full of herself
The Brand talks about honesty, integrity, and authenticity…and then the real life persona doesn’t match the online persona
Do your Core Values match up with what you are presenting to the world?
You buy an online course of program that promises to deliver amazing results and customer support, but then your emails and questions go unanswered for days and the materials and teaching are substandard
The Brand makes promises and offers support and then fails to follow through
Do you deliver on what you promise?
You want to hire someone for their expertise, but you can’t quite figure out exactly what she is an expert in
The Brand has no clear direction of exactly what she wants to be known for and potential clients aren’t clear on how she can help them with a specific problem
Does your Brand clearly solve one problem that makes you the only choice?
You’ve been following a Brand that you like, but there is something that you can’t quite put your finger on that seems off
The Brand Vibe and Brand Voice don’t match up and this causes dissonance
Does your Brand Voice and Vibe match your copy and marketing?
You’ve been DIYing your Brand and it shows. You know you need a Brand that shows up and stands out and yet you keep trying to do it all yourself
The Brand has ‘blinders’ on when it comes knowing the difference between the Brand and branding process
Are you willing invest in your Brand?
Maintaining a strong Brand takes diligence and a watchful eye.
It is the most important asset you possess and is what will set your business up for success.
Ready to get clear on your Brand and sell authentically in the process?
Sales School is now open for enrollment and I would love to support you on crafting a Brand you love and taking the ‘ick’ factor out of selling…it is possible!
Enroll in the only program that teaches you how to sell authentically and get personalized support on how to craft a Brand that makes you money.
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