Here’s Your Recap:
If you do not have an opt-in on your website (which is the most valuable piece of online real estate you own), you are really missing out on several essential and vital components for your brand and business.
First of all let’s define what an Opt-In is and isn’t:
We can define an opt-in as an ‘ethical bribe’, ‘lead magnet’, or a ‘freebie’ typically used in exchange for an email address. An opt-in should be something of value and is designed to give someone a quick win and address a problem or challenge he/she is having. In addition, it should be specific to problems or challenges as they relate to the clients you most want to work with.
An opt-in isn’t this:
“sign up for my newletter”
“sign up for periodic updates”
or solves every problem your audience has
An effective opt-in can do the following for your business:
Solidify your brand positioning
Show your expertise
Start to build the KLT Factor (know, like, and trust)
Build relationships with your audience
Position you as a trusted advisor
Shows consistency in your brand messaging
Have I convinced you of the importance of an opt-in that is effective and powerful?
One of the specialities of Her Influential Brand is helping clients come up with an opt-in that is on brand and relevant to your audience. Don’t miss out on the chance to book a Brand Intensive Session for 50% off the regular price! Book your session here and use the code: MARCHMADNESS for an instant $500.00 savings. Let us help you have the business you want with a brand you love.
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