It seems to be a recurring theme lately.
Cramming everything you can do under the umbrella of your Brand.
Yesterday I was in a Facebook group where the question was asked:
What do you do and what is your business?
I see 2 challenges that come up on a daily basis around this question
- Trying to get all fancypants with what you do
- Trying to be everything to everyone
Trying to be all fancypants with what you do
There is a trend to be uber original in describing what you do and that’s a good thing
when your description gives me absolutely no idea on how you can help me.
“I’m a Divine Messenger who helps heart-centered soul-preneurs become Goddesses in their business”
Soooo, are you trying to tell me you’re a business coach, a money coach, a transformation coach, sumpin’ else?
I.have.no.idea…and neither does your Ideal Client
Now the good thing about this description is that the word “goddess” turns people on or off, so that’s a good self-selecting filter, but other than that, I have no clue what you do and how you can help me.
You don’t have to reinvent the wheel, just think of how to spin it a different way.
Be descriptive when you tell what you do, but not to the point where I have to try and figure it out. Ain’t nobody got time for that.
Trying to be everything to everyone
“I help women with their branding, web design, graphic design, copywriting, SEO, mindset, and I’m a Social Media Manager”
There is this perspective that as an entrepreneur you should be paid for everything you love to do…and it’s a problem because it’s hurting your business.
I know you see other entrepreneurs who seem to be able to combine several interests in their business and be successful, but here is the secret they know that you don’t:
They started out specializing in one thing. They took the time to build a platform and Brand Equity that establishes them as an expert and enables them to now branch out.
They picked one thing to put their primary focus on and became known for it.
Rachael Ray was known for 30-minute meals…now she sells dog food under her Brand umbrella.
You have to land on one thing and hone it before you start adding in everything else you love.
Get clear on your gifts and strengths and activities you love doing
Find themes around (Core Values) that are essential to you doing your best work
Determine the qualities, traits, and characteristics that best describe your audience and those you love working with
Start putting the threads together and look for patterns and connections
You can’t Brand in a vacuum, meaning that you will always have just your perspective on your Brand without being objective.
Let’s start putting all of tyour Brand pieces together to create a cohesive and magnetic Brand shall we?
The Summer Success Mastermind is now open for enrollment and will be kicking off next week. Get personalized 1-1 coaching and group support in a unique framework that will have you swooning over your Brand.
Secure your spot today and never look at your Brand in the same way again
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