I’m starting something new here on the blog and I’m calling it
This has been a decision that I’ve been wrestling with for some time.
Because I don’t want to be ranty or pessimistic and I come from a place where I want to focus on what’s going right in your Brand and business.
Sometimes you have to know what’s going wrong in order to understand how to make it right. Because what you don’t know is costing you Clients, opportunities, and having the impact you want to have.
So there’s that
I see the same missteps happening over and over again to well-meaning and incredible service based entrepreneurs.
And it’s time to do things differently, starting now. And remember, I say this with an enormous amount of love and respect.
So let’s talk about your passion.
passion- strong and barely controllable emotion
If I had a dollar for every post I see in a Facebook Group where someone introduces herself saying “I’m passionate about empowering women to step into their power” or on their About Page “My passion is helping you be your best self”…
I could retire from my business and pursue my passion of reading books on the beach with a cocktail.
Like a weak cup of coffee, saying you are passionate about your work is bland and uninspiring.
I’m going to take it as a given that since you have decided to create a business around what you love to do that you are passionate about it. You jumped into the entrepreneurial fire because you’re passionate about your work…guess what…me too,
but no one cares about that
Wanna know what they care about?
How can you make their life better with your passion?
How does your passion relate to them?
What does your passion do for them?
Demonstrate your passion by:
Showing raving testimonials that clearly show results clients have gotten from your passion
Creating quality content around what you’re passionate about
Seeking out opportunities to showcase your expertise and be of service
Listen to your Right People as they talk about their challenges and craft ideal solutions
Stop hiding and start being more visible
Don’t tell us about your passion…show us
Now before you leave to start demonstrating your passion, make sure you’ve taken the Brand Identity Quiz and entered your email to receive your in-depth Brand Code Guide (I’m kinda passionate about it).