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Personal Brand

WHAT ARE ARCHETYPES AND WHY DO YOU NEED THEM IN YOUR BRAND?

Branding business Personal Brand

I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...

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Oprah's Golden Globe Speech and Your Brand

Branding business Personal Brand

    Here's your recap: Oprah's speech during the Golden Globes galvanized people (so much so that it generated 'the talk'...you know the one where Oprah becomes Madame President). If you haven't seen it or read it, just google Oprah's Golden Globe speech and you'll find it. While ...

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Tuning In When You Want To Tune Out

Branding Personal Brand

At no time in my memory of the age of social media has the current circumstances of our world divided so many. Insults, name-calling, derision, and ugliness abound. Focusing on the 'good' or 'positive' is being seen as having your head in the sand or not being realistic. Focusing on the ...

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