There is one thing that I have found that every successful Brand has...and it's not the sexiest of things that you normally associate with a Brand; but it is found in every successful Brand, bar none.
It's not:
A beautifully designed logo
A catchy tagline
A responsive website
Your Brand ...
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Yesterday I was looking through the one closet looking for photos of my youngest as he prepares for a trip down the aisle in a few weeks and I came upon a box of old CDs.
I'm an eclectic music lover and there was everything from Lenny Kravitz to Garth Brooks in there. As I immediately got ...
You walk in and the lighting is muted, candles are glowing, music is playing softly in the background or perhaps you hear the sound of a waterfall, the smell of rosemary and lavender soothes your nose, and an attendant offers you a glass of wine or some lemon water. You sink into a cozy, plush chair ...
It’s an incredibly exciting day tomorrow.
In fact, the word ‘exciting’ barely begins to describe it. You’re excited too right? Probably won’t be able to sleep tonight in anticipation just like me eh?
What?! You don’t know what tomorrow is?
Oh Sweet Pea…it’s Ground Day! In my neck of the ...
One of the biggest mistakes I see Creative Entrepreneurs making is in not understanding where they are in the Brand Evolution journey.
Getting clear on where your Brand is right now is key in making strategic decisions around your Message, marketing, Ideal Clients, how your work shows up, and ...