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archetypes

WHAT ARE ARCHETYPES AND WHY DO YOU NEED THEM IN YOUR BRAND?

Branding business Personal Brand

I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...

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The Most Sexy Thing About Your Brand

Uncategorized

There is one thing that I have found that every successful Brand has...and it's not the sexiest of things that you normally associate with a Brand; but it is found in every successful Brand, bar none. It's not: A beautifully designed logo A catchy tagline A responsive website Your Brand ...

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Discover The Key to Unlocking The Power Of Your Brand-The Brand Archetype Quiz

Branding

You know as an entrepreneur that having a Brand is beyond important.   An aligned and resonant Brand is the key to leaving your imprint and making an impact. It's also what gets you recognized, remembered, and makes you more money in your business. But...do you really know what makes ...

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Do You Have Scary Brand Syndrome?

Blog Branding

I love Halloween   Spooky fun, dreaming up original costumes, throwing a themed party, decorating, and of course, the idea of being frightened out of your mind by creepy movies and attractions. We like to be scared this time of the year because we know on some level that we are safe. ...

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What Maya Angelou Can Teach You About Branding

Branding

There have been many tributes and posts since the passing of Dr. Maya Angelou last week. People writing about how Dr. Maya (this is how I always address this grand dame in my imagined conversations with her) touched or changed their lives in some way with her words and profound thoughts. I love the ...

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