/badass/
In the online space, there are many words that are tired and overused.
You know...those words that for whatever reason, cause you to grit your teeth and immediately make you tune out to the rest of the message.
I've got a couple in mind for myself, but today I'm taking aim at the ...
brand archetypes
I could tell I was frustrating the hell out of her and yet I continued to push...
That's too long, distill it down further
She tried again...
Nope, still too long, try again
"This is hard!" she declared
In my cryptic Alchemist/Sage-y voice I said
"It's only as hard as you make ...