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brand identity

2017-The Year of The Brand Voice

Uncategorized

As many of you are, I have been coming to terms with the results of our tumultuous and unprecedented election. It was fascinating to watch it from the perspective of being a Personal Brand specialist, and today I want to share with you what a few of my takeaways have been... and what it means ...

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The Top 10 Things That Are Scary About Your Brand

Branding Leadership

I used to love being scared. Haunted houses, horror movies, scary hay rides, terrifying Stephen King books (I have found that there is no scarier place on earth than my imagination; pretty sure I was traumatized by The Shining for at least a decade)...several years ago this was my favorite time of ...

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How Primal Is Your Brand?

Blog Branding

Back in 2010, I was just cutting my teeth on being a Personal Brand Strategist. I was connecting with colleagues, learning everything I could (and testing it out), taking online programs, and of course, spending many a late night consuming books about having a Brand, branding, and what all of ...

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Please Stop Trying To Be Perfect

Branding Leadership

I've always been a perfectionist. I used to not like doing things unless I could be perfect at it...things that were in essence, safe. Because "safe' isn't messy is it? Safe is all nice and tidy, neat as a pin, I-know-exactly-what-is-coming-next SAFE Thankfully, I got over it (for the ...

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How to Find Your Brand Message

Blog Branding

I could tell I was frustrating the hell out of her and yet I continued to push... That's too long, distill it down further She tried again... Nope, still too long, try again "This is hard!" she declared In my cryptic Alchemist/Sage-y voice I said "It's only as hard as you make ...

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