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brand message

The Top 10 Things That Are Scary About Your Brand

Branding Leadership

I used to love being scared. Haunted houses, horror movies, scary hay rides, terrifying Stephen King books (I have found that there is no scarier place on earth than my imagination; pretty sure I was traumatized by The Shining for at least a decade)...several years ago this was my favorite time of ...

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How Primal Is Your Brand?

Blog Branding

Back in 2010, I was just cutting my teeth on being a Personal Brand Strategist. I was connecting with colleagues, learning everything I could (and testing it out), taking online programs, and of course, spending many a late night consuming books about having a Brand, branding, and what all of ...

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Is Your Brand Sending Mixed Messages?

Branding

As a coach or consultant, you've probably accumulated quite a number of mad skillz (come on now, don't be modest!). This means that you could conceivably help a great many people...which is typically a goal for most entrepreneurs. HOWEVER, there is a difference between helping a great many ...

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How to Find Your Brand Message

Blog Branding

I could tell I was frustrating the hell out of her and yet I continued to push... That's too long, distill it down further She tried again... Nope, still too long, try again "This is hard!" she declared In my cryptic Alchemist/Sage-y voice I said "It's only as hard as you make ...

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The Kryptonite of Your Brand Isn't What You Think It Is

Branding

When I work with clients one of the questions I always ask is: What do you consider the kryptonite of your brand? And of course, what I want to know is what do they consider the weakness(es) in and about their brand.   kryptonite: a fictional material from the Superman mythos-the ore ...

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