I used to love being scared.
Haunted houses, horror movies, scary hay rides, terrifying Stephen King books (I have found that there is no scarier place on earth than my imagination; pretty sure I was traumatized by The Shining for at least a decade)...several years ago this was my favorite time of ...
brand message
Back in 2010, I was just cutting my teeth on being a Personal Brand Strategist.
I was connecting with colleagues, learning everything I could (and testing it out), taking online programs, and of course, spending many a late night consuming books about having
a Brand, branding, and what all of ...
As a coach or consultant, you've probably accumulated quite a number of mad skillz (come on now, don't be modest!).
This means that you could conceivably help a great many people...which is typically a goal for most entrepreneurs.
HOWEVER, there is a difference between helping a great many ...
I could tell I was frustrating the hell out of her and yet I continued to push...
That's too long, distill it down further
She tried again...
Nope, still too long, try again
"This is hard!" she declared
In my cryptic Alchemist/Sage-y voice I said
"It's only as hard as you make ...
When I work with clients one of the questions I always ask is:
What do you consider the kryptonite of your brand?
And of course, what I want to know is what do they consider the weakness(es) in and about their brand.
kryptonite: a fictional material from the Superman mythos-the ore ...