It's been the downfall of many an established Brand.
It can wipe out months or years of priceless Brand Equity
It can make a solid Brand Foundation crumble like dust in the wind
And it's all because of one thing:
Not paying close attention to your Brand signals
Our brains are wired to ...
brand promise
What do oysters and feedback have in common?
A few weeks ago I went to an oyster feast with dear friends.
The lines were long and the food delicious...in fact, so delicious that we kept going back over and over again.
Because that's what you do at a buffet, or all you can eat; you eat way ...
I've been seeing it a lot lately...something about Spring I think, and the need to refresh and renew stuff.
Rebranding...the need to change up what you're doing, put some fresh new 'duds' on, dust things off, bag up what's not working, looking at things from a new perspective, you know ...