It's been the downfall of many an established Brand.
It can wipe out months or years of priceless Brand Equity
It can make a solid Brand Foundation crumble like dust in the wind
And it's all because of one thing:
Not paying close attention to your Brand signals
Our brains are wired to ...
brand values
You hang up the phone and you're grinning from ear to ear. You are literally buzzing because you and your Client have just had a great Session. You check your calendar because you cannot wait to check on her progress and talk with her again. You know you've done your best work and your Client knows ...