"Empathy" marketing is all the rage now.
or so it seems...
Back in 1977, when the Apple Company was taking shape (and by Apple Company, I mean the two "Steves" and investor Mike Markkula); they defined their guiding principles and values as the following:
Point 1: EMPATHY
Apple should strive ...
empathy
Yesterday was a roller-coaster day for me.
At the apex of the roller coaster was getting to do video interviews with John Morgan, author of the upcoming book, Brand Against the Machine; and Pam Slim, master coach, author and as she described herself at one point: The Escape from Cubicle Nation Lady ...