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empathy branding

The Importance of Empathy in Your Brand

Branding Leadership

"Empathy" marketing is all the rage now. or so it seems... Back in 1977, when the Apple Company was taking shape (and by Apple Company, I mean the two "Steves" and investor Mike Markkula); they defined their guiding principles and values as the following: Point 1: EMPATHY Apple should strive ...

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