On this week's Episode of Brand Wednesday Wisdom, it's all about focusing on YOU and YOUR business. Here's Your Recap:
When you stay in your lane, there isn't any time to worry about what someone else in your industry is doing. You have your head down doing the work, which is key in positioning ...
entrepreneur
Here's your recap:
Oprah's speech during the Golden Globes galvanized people (so much so that it generated 'the talk'...you know the one where Oprah becomes Madame President). If you haven't seen it or read it, just google Oprah's Golden Globe speech and you'll find it.
While ...
RECAP: The Key Questions You Must Answer Before You Start Rebranding
1. Has your mission changed?
In other words, do you still believe in the current work you do and why it's important to your Right People
2. Has your audience changed?
Often your ideal client profile ...
I am an insatiable reader + student (you may have guessed just by that statement that one of my Supporting Archetypes is the Sage). I have been known to read the ingredients on the back of the cereal box just to read something, although it is extremely rare for me not to have some book or reading ...
It seems to be a persistent and agonizing struggle.
And it's probably the number one question I get asked over and over again...
Do I brand myself or my business?
And my answer is always...it depends.
Much of this answer depends on the goals you have for your business and ...