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marketing

Selling to My Dog

Uncategorized

My girl is getting old (she turned 12 in October).     Recently my husband and I returned from an overnight trip to find that her back legs had completely given out on her. She had spent the night at her 'grandma's' house and she was fine when we left. A little slow and stiff, ...

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Do You Have Scary Brand Syndrome?

Blog Branding

I love Halloween   Spooky fun, dreaming up original costumes, throwing a themed party, decorating, and of course, the idea of being frightened out of your mind by creepy movies and attractions. We like to be scared this time of the year because we know on some level that we are safe. ...

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It's All About You…Really

Branding

I recently taught a class with my colleague Laurie Foley about marketing with archetypes and one of the topics that generated a lot of questions and discussion was about speaking the language of your audience. Did you ever tell someone what you thought they wanted to hear? Maybe you didn't ...

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A Rose by Any Other Name

Blog Branding Career Life Doodle

I’ve been watching a very interesting online trend happening right now. Many women solopreneurs are taking back their names. As in really taking back their names. Changing current domain names to their given name or using their name as the main website that is their main hangout. Being someone ...

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What's Your Marketing Fear Factor?

Blog

Most of you probably remember that show "Fear Factor" that was on a few years ago.  When I watched that show, my fear factor was always when the contestants had to eat something nasty.  What did they get paid, like $125,000.00???  Dude, you would have to pay me WAY more than that to eat a pig ...

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