I've been seeing it a lot lately...something about Spring I think, and the need to refresh and renew stuff.
Rebranding...the need to change up what you're doing, put some fresh new 'duds' on, dust things off, bag up what's not working, looking at things from a new perspective, you know ...
mission
"I just feel like my brand is a hot mess right now"
"What does that mean?"
"Well, it's kind of all over the place" ahhh yes...and while sometimes it might be fun to be a hot mess, it is not something you want when it comes to your brand.
I have these conversations often with ...