I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...
personal brand
Here's your recap:
Oprah's speech during the Golden Globes galvanized people (so much so that it generated 'the talk'...you know the one where Oprah becomes Madame President). If you haven't seen it or read it, just google Oprah's Golden Globe speech and you'll find it.
While ...
RECAP: The Key Questions You Must Answer Before You Start Rebranding
1. Has your mission changed?
In other words, do you still believe in the current work you do and why it's important to your Right People
2. Has your audience changed?
Often your ideal client profile ...
I am an insatiable reader + student (you may have guessed just by that statement that one of my Supporting Archetypes is the Sage). I have been known to read the ingredients on the back of the cereal box just to read something, although it is extremely rare for me not to have some book or reading ...
Without fail, every Tuesday night you can find people reaching for the tissues while watching NBC's hit show "This Is Us".
People can't seem to get enough of this show and have fallen in love with the family of Jack, Rebecca, and their three children.
But WHY is the show so popular...what ...