Here's Your Recap:
If you do not have an opt-in on your website (which is the most valuable piece of online real estate you own), you are really missing out on several essential and vital components for your brand and business.
First of all let's define what an Opt-In is and isn't:
We can define an ...
service-based entrepreneurs
Here's Your Recap:
Define what "visibility" means to you and your service-based business.
I'm going to define it generally as:
a state of being 'seen' and the degree to which you have attracted the attention you want
Now that you've defined your degree of ...
The RECAP From this week's BRAND WISDOM WEDNESDAYS
This video is a continuation of last week's post about "right-sizing" your business.
In this week's episode, I gave a peek under the hood of my 2018 business model and the KEY questions to ask as you plan out your business for this ...
RECAP: The Key Questions You Must Answer Before You Start Rebranding
1. Has your mission changed?
In other words, do you still believe in the current work you do and why it's important to your Right People
2. Has your audience changed?
Often your ideal client profile ...