I've been seeing it a lot lately...something about Spring I think, and the need to refresh and renew stuff.
Rebranding...the need to change up what you're doing, put some fresh new 'duds' on, dust things off, bag up what's not working, looking at things from a new perspective, you know ...
solopreneurs
First recognize that you do, indeed, have a brand.
You are a product of your thoughts, beliefs, values, experiences, and how you show up in the world.
A brand is nothing more than reputation, character, and how others experience you. It's you; showing up full on as the very best possible version ...