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Are You Suffering from Brand Dissonance?

Blog Branding

This morning I was cruising through my Facebook feed and saw this: A chocolate chip cookie grilled cheese...courtesy of HuffPo Ever hear the term cognitive dissonance?  Yea...that was me...love chocolate chip cookies, love cheese...together...no.   cognitive dissonance: psychological ...

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Five Tips to Refresh Your Brand Right Now

Blog Branding

First recognize that you do, indeed, have a brand. You are a product of your thoughts, beliefs, values, experiences, and how you show up in the world. A brand is nothing more than reputation, character, and how others experience you. It's you; showing up full on as the very best possible version ...

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Is Your Brand A Hot Mess?

Blog Branding

"I just feel like my brand is a hot mess right now" "What does that mean?" "Well, it's kind of all over the place" ahhh yes...and while sometimes it might be fun to be a hot mess, it is not something you want when it comes to your brand. I have these conversations often with ...

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Going Small to Play Big

Blog Branding

During a recent conversation with a colleague and dear friend about evolving both personally and professionally she asked me, “So how big do you want to go?” Initially I thought (and immediately said) “you know dude...BIG” as in"big" meant bigger numbers, bigger exposure, bigger credibility, ...

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The 10 Commandments of Courageous Confident Women

Blog

This post was inspired by some conversations between a few members of my own Jedi Council and myself over the last few days.  Pam Slim uses the term and you will see it as a Commandment.  Her reframes and suggestions always leave me inspired and ready for action.  Michele Woodward’s insights never ...

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