Here's Your Recap:
If you do not have an opt-in on your website (which is the most valuable piece of online real estate you own), you are really missing out on several essential and vital components for your brand and business.
First of all let's define what an Opt-In is and isn't:
We can define an ...
women entrepreneurs
It's been the downfall of many an established Brand.
It can wipe out months or years of priceless Brand Equity
It can make a solid Brand Foundation crumble like dust in the wind
And it's all because of one thing:
Not paying close attention to your Brand signals
Our brains are wired to ...
As a coach or consultant, you've probably accumulated quite a number of mad skillz (come on now, don't be modest!).
This means that you could conceivably help a great many people...which is typically a goal for most entrepreneurs.
HOWEVER, there is a difference between helping a great many ...
"I don't know enough to call myself an expert"
"I look terrible on video"
"I'm not a good writer"
"No one cares about what I have to say"
"I have nothing new to add to the conversation"
"I don't deserve [insert whatever it is that you want]"
"I've already tried this"
"Nothing ...
I'm starting something new here on the blog and I'm calling it
#toughloveTuesdays
This has been a decision that I've been wrestling with for some time.
Because I don't want to be ranty or pessimistic and I come from a place where I want to focus on what's going right in your ...