
About Danielle
Hello...it’s you!
Even though we haven’t officially met, I already feel like I know you.
Let me see if I can guess a few things about you.
And...
You’ve done the ‘all-the-right’ things with your brand: check off the tagline, the logo, and the pretty color palette.
But...
The problem is that you can’t quite figure out how to bottle the magical, special sauce of what you do and who you are into a brand that is immediately attractive and irresistible to your right people.
Maybe you’ve been told to tone it down or amp it up in order to have a successful business.
Maybe you’ve been told you need to follow their formula or be like them in order to get the results you want.
Maybe you’ve been told something really crazy, like get hair extensions, change your style, or have expensive photos taken that show a jet-set lifestyle that is so not you .
Sometimes you just need a little practical magic…
You see that’s the beauty of a brand. It’s just the right amount of strategy and that special indefinable something that only YOU and your work can bring to the world.
You don’t need someone telling you how to do you, what you need is someone who can see and articulate your purpose and essence. You can’t do it by yourself because it’s right there with you all the time, so you take it for granted. And that’s where I come in.
You can’t see the label from inside the jar, but I can.
I’ve been doing brand strategy work for over 10 years now (after I discovered I wasn’t that great of a Life Coach because I like being the problem solver too much!). I know the online space and the business of selling inside and out and I’ve worked with some of the biggest names in the business. I’ve written an Amazon best-selling book about building a brand foundation and I’ve been fortunate enough to work with some incredible people in the transformation and self-development space.
With former careers in teaching, healthcare, sales, marketing, and personal development, I’ve taken all that varied experience to create success on my terms and build that I love and that continues to grow and evolve.
Capturing your unique brand magic is what I do. Let’s blend all the ingredients of who you are and what you do into a cohesive and brilliantly clear brand.

What Clients Are Saying
Oh, so you wanna know more...
I’m a total pluviophile
Coffee, coffee, coffee...nuff said
Pet peeves: clutter and rude people.
I’m an extroverted introvert who can connect and teach all day and then need to crawl into a blanket fort to recharge.
My husband and I were high school sweethearts, have raised three incredible human beings and now take great joy in spoiling the crap out of our grandchildren.
My other dream job would be as a lifestyle and home reno expert.
I’m an Alchemist with a strong side of Sage (if you don’t know what I mean by this, go take the Quiz).
It’s very likely that you might run into me at HomeGoods...in the snack aisle.
