I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...
Feeling like your audience isn’t paying attention to you? It might be because they don’t feel connected to you and what you have to say. Below are five reasons that your message may be getting lost in translation…and how to fix it! Reason #1: People don’t really know what you do While ...
It’s very likely the bane of every big-hearted entrepreneur’s existence…the idea of actually selling your services/products/offers to make money in your business. It’s seems like it would be pretty easy; after all, you’re doing work you love and that you know will help people, but when it comes ...
The purpose of your brand is to make you the only choice for your dream clients and customers. As such, it deserves your time and care so that it’s the hardest-working asset in your business. In other words, your brand should be so irresistible that you cut through the noise of everyone else in ...
I am smack in the middle of my ‘year of firsts’ over losing my Dad six months ago. You know, the first year journey in the grief of losing someone you loved so very much.
I have found that grief isn’t a 5 stage process or any finite number of stages, but rather a continuum of emotions that seem ...
