• Skip to main content
Danielle Miller Logo New
  • Home
  • About
  • Work With Me
  • Media
  • Quiz
  • Blog
  • Contact

It's All About You…Really

Branding

I recently taught a class with my colleague Laurie Foley about marketing with archetypes and one of the topics that generated a lot of questions and discussion was about speaking the language of your audience.

Did you ever tell someone what you thought they wanted to hear?

Maybe you didn’t want to hurt her feelings…

Maybe you didn’t really care…

Maybe you wanted her to like you…or accept you…or approve of you

It’s easy to fall into that trap when you are branding yourself and your business

We are taught in marketing that it’s all.about.you (the audience).

When you focus so much on your audience…you forget about you

As a potential member of your tribe, I want to know about you and your story

Why do you do what you do

What do we have in common

Have you had similar experiences to me

What are your quirks that will either attract or repel me

Show me your personality

Don’t get me wrong; you need to show your audience that you understand them inside and out and that you have the solution they are seeking

BUT…

You need to speak their language in your way

 

So…tell me about you

 

Share This Post

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

© 2023 Danielle Miller | Website By Type B Studio | Privacy Policy