When I work with clients one of the questions I always ask is:
What do you consider the kryptonite of your brand?
And of course, what I want to know is what do they consider the weakness(es) in and about their brand.
kryptonite: a fictional material from the Superman mythos-the ore form of a radioactive element from Superman’s home planet; and the ultimate natural weakness of Superman
I have a bit of a revelation for you; it’s not the following (which are the most popular answers I get):
Your website that you despise
The fact that you don’t have a tagline (or that you are agonizing over having one)
Your email sequence
Your ‘freebie’ opt in
Your products or programs that aren’t selling
Not getting the right clients
Not having the kind of profits you want
Not having a defined niche (don’t even get me started on that one)
Not being visible enough
Nope, it’s not any of those I listed
The real Kryptonite in your brand is…you
When you aren’t plugged in and aligned with your vision, your message, your platform, your people, and of course, your superpowers…you become your own kryptonite
Asking a few key questions can help diffuse the power of kryptonite in your brand and have your super heroine cape flying in no time.
What am I here to do?
Who am I going to serve?
Why is this work important?
How will I do this work?
When will I allow myself to don my super heroine cape?
The key is to keep drilling down on these questions to the most concise essence you can.
Getting clarity, alignment, and resonance is true antidote to the kryptonite of your brand.