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Reinvention

The Unbearable Lightness of Being…Seen

Branding Reinvention Uncategorized

Have you ever read (or seen) the movie The Unbearable Lightness of Being?  The underlying philosophical premise of the book is that we only have one life to live, and that whatever occurs in that life will never be repeated again in precisely the same way. In knowing that, there is a 'lightness' of ...

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Who Is Your Sasha Fierce?

Blog Branding Life Doodle Reinvention

Beyonce...Sasha Fierce Lady Gaga...Jo Calderone Jennifer Lopez...Lola Celebrities have long used alter egos to tap into a different side of their personality. Beyonce has said that she created her alter ego Sasha Fierce in an effort to separate her own shy personality from her stage persona and ...

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