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brand equity

How to Price Your Coaching Offers

Branding business Her Influential Brand

Here's Your Recap: How to Price Your Offers In this week's Brand Wisdom Wednesday episode, learn how to strategically price your offers to increase your profits and build your brand reputation Key takeaways: First of all, remember there is no 'right' or 'wrong' on pricing. You also need to get rid ...

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Tuning In When You Want To Tune Out

Branding Personal Brand

At no time in my memory of the age of social media has the current circumstances of our world divided so many. Insults, name-calling, derision, and ugliness abound. Focusing on the 'good' or 'positive' is being seen as having your head in the sand or not being realistic. Focusing on the ...

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The Top 10 Things That Are Scary About Your Brand

Branding Leadership

I used to love being scared. Haunted houses, horror movies, scary hay rides, terrifying Stephen King books (I have found that there is no scarier place on earth than my imagination; pretty sure I was traumatized by The Shining for at least a decade)...several years ago this was my favorite time of ...

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