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brand superpowers

The Kryptonite of Your Brand Isn't What You Think It Is

Branding

When I work with clients one of the questions I always ask is: What do you consider the kryptonite of your brand? And of course, what I want to know is what do they consider the weakness(es) in and about their brand.   kryptonite: a fictional material from the Superman mythos-the ore ...

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