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brand voice

2017-The Year of The Brand Voice

Uncategorized

As many of you are, I have been coming to terms with the results of our tumultuous and unprecedented election. It was fascinating to watch it from the perspective of being a Personal Brand specialist, and today I want to share with you what a few of my takeaways have been... and what it means ...

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When Your Brand Goes Rogue

Branding

It's been the downfall of many an established Brand. It can wipe out months or years of priceless Brand Equity It can make a solid Brand Foundation crumble like dust in the wind And it's all because of one thing: Not paying close attention to your Brand signals Our brains are wired to ...

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The Voice and Your Brand Voice

Blog Branding

I am a huge fan of the show The Voice. I love that the first impressions of the singers are of their voice and not what they look like. It's an intriguing concept and one that has been very successful for NBC. Of course much of The Voice's appeal is found in the coaches who guide the aspiring ...

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When Feedback Becomes Too Much Of A Good Thing

Branding Productivity

What do oysters and feedback have in common? A few weeks ago I went to an oyster feast with dear friends.  The lines were long and the food delicious...in fact, so delicious that we kept going back over and over again. Because that's what you do at a buffet, or all you can eat; you eat way ...

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