I was first introduced to archetypes as a tool for branding back in 2012. I had heard of them before, and actually used them in the classroom as a teacher previous to my entrepreneurial journey. I am, of course, biased, but I find them endlessly fascinating and interesting; especially when it ...
business
Here's Your Recap:
If you do not have an opt-in on your website (which is the most valuable piece of online real estate you own), you are really missing out on several essential and vital components for your brand and business.
First of all let's define what an Opt-In is and isn't:
We can define an ...
On this week's Episode of Brand Wednesday Wisdom, it's all about focusing on YOU and YOUR business. Here's Your Recap:
When you stay in your lane, there isn't any time to worry about what someone else in your industry is doing. You have your head down doing the work, which is key in positioning ...
RECAP: The Key Questions You Must Answer Before You Start Rebranding
1. Has your mission changed?
In other words, do you still believe in the current work you do and why it's important to your Right People
2. Has your audience changed?
Often your ideal client profile ...
You know as an entrepreneur that having a Brand is beyond important.
An aligned and resonant Brand is the key to leaving your imprint and making an impact.
It's also what gets you recognized, remembered, and makes you more money in your business.
But...do you really know what makes ...