"Empathy" marketing is all the rage now.
or so it seems...
Back in 1977, when the Apple Company was taking shape (and by Apple Company, I mean the two "Steves" and investor Mike Markkula); they defined their guiding principles and values as the following:
Point 1: EMPATHY
Apple should strive ...
influence
I'm always on the lookout for entrepreneurs who are creating memorable + resonant branding.
True real life examples of what makes a brand 'sticky' and cultivates a relationship between the brand and her Right Fit people. Brands that are telling stories, showing up authentically, and really owning ...
My Dad is a great storyteller. I'm pretty sure it's in his Italian DNA to be a good storyteller; with his animation, gestures, eyerolling, and liberal sprinkling of salty words; he has a way of captivating his audience.
One comment or prompt from someone will have him off recounting an adventure ...