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influence

The Importance of Empathy in Your Brand

Branding Leadership

"Empathy" marketing is all the rage now. or so it seems... Back in 1977, when the Apple Company was taking shape (and by Apple Company, I mean the two "Steves" and investor Mike Markkula); they defined their guiding principles and values as the following: Point 1: EMPATHY Apple should strive ...

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Reach Out and Touch Someone…Through Your Branding

Blog

I'm always on the lookout for entrepreneurs who are creating memorable + resonant branding. True real life examples of what makes a brand 'sticky' and cultivates a relationship between the brand and her Right Fit people. Brands that are telling stories, showing up authentically, and really owning ...

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It's All About the Story

Blog

My Dad is a great storyteller.  I'm pretty sure it's in his Italian DNA to be a good storyteller; with his animation, gestures, eyerolling, and liberal sprinkling of salty words; he has a way of captivating his audience. One comment or prompt from someone will have him off recounting an adventure ...

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