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storytelling

It's All About the Story

Blog

My Dad is a great storyteller.  I'm pretty sure it's in his Italian DNA to be a good storyteller; with his animation, gestures, eyerolling, and liberal sprinkling of salty words; he has a way of captivating his audience. One comment or prompt from someone will have him off recounting an adventure ...

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Your Brand and Archetypes

Blog

As a teacher, one of the ways I encouraged my students to write was to create archetypes for characters in their stories or to picture themselves as a particular archetype.  It was an extremely effective strategy to spark inspiration, imagination + planning and strategy.   It’s only ...

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