You walk in and the lighting is muted, candles are glowing, music is playing softly in the background or perhaps you hear the sound of a waterfall, the smell of rosemary and lavender soothes your nose, and an attendant offers you a glass of wine or some lemon water. You sink into a cozy, plush chair and feel the tension start to leave your body.
You immediately feel relaxed, soothed, and pampered.
You get a Vibe and the mood has been set.
Getting clear on the mood of your Brand Vibe is one of the most important and fun things you will do in your Brand.
Crafting a moodboard is a great way of getting clear on how you want your Brand Vibe to be perceived.
It is meant to help you focus, gain clarity, and be inspired to set the tone of your Brand Experience.
/moodboard/: an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
Don’t have a moodboard? Well then, let’s get started!
Questions/Thoughts to reflect on as you find elements for your Brand moodboard.
What is unique about me and my perspective on the business I’m in?
What are the 3-5 Core Values of my Brand?
How do I want clients and customers to feel when interacting with my Brand?
How would I describe an experience working with me?
What are the traits/qualities of the people I want to work with?
Use your Five Senses in this reflection as well (what does my Brand smell, taste, sound, look, and feel like?)
Pinterest is a great place to start curating your Brand elements.
Really the sky is the limit. Don’t forget to step outside of your digital space as well. Use your phone to take pictures and capture anything that seems to represent your Brand Essence.
The next step is to move from collecting to curating. Look for similar images or patterns that you notice and start eliminating those things that don’t truly have meaning to your Brand and capture your Brand Essence. You are looking for overall themes and patterns.
Not techie? You don’t need to have mad photoshop skillz to create your Moodboard. You can use something like PicMonkey, Canva, or GoMoodboard to get you going.
Now your Brand Moodboard can be used to help craft your Brand Style Brief and give you focused direction on how your Brand shows up.
Not sure how to do this by yourself? Schedule a
complimentary consult with me and I’ll help you get started!